SEO Training
This SEO training course is designed to equip participants with a comprehensive understanding of SEO strategies and practices, ensuring they can effectively optimize websites for search engines and improve online visibility.
John Kowalski- (2)
- 0 enrolled students
Description
SEO Training
Module 1: Introduction to SEO
- Understanding the Basics of Search Engines
- Significance of SEO in Digital Marketing
- SEO vs. SEM: Key Differences
- Overview of Search Engine Algorithms (Google, Bing, etc.)
- Algorithm Updates and Their Impact on SEO
- Google’s PageRank and Ranking Factors
- Importance of Keywords in SEO
- Conducting Keyword Research using Tools (e.g., Google Keyword Planner)
- Long-Tail Keywords and User Intent
- Title Tags, Meta Descriptions, and Header Tags
- URL Structure and Internal Linking
- Optimizing Images and Multimedia Elements
- Link Building Strategies and Best Practices
- Social Media Signals in SEO
- Online Reputation Management (ORM)
- Website Structure and Navigation
- XML Sitemaps and Robots.txt
- Mobile Optimization and Page Speed
- Importance of Local SEO for Businesses
- Google My Business Optimization
- Local Citations and Reviews
- Setting up Google Analytics for SEO
- Tracking Key Metrics and KPIs
- Monthly Reporting and Analysis
- Overview of Essential SEO Tools (e.g., SEMrush, Moz, Ahrefs)
- Practical Use of SEO Tools in Campaigns
- Interpreting Tool-generated Reports
- White Hat vs. Black Hat SEO
- Success Stories and Case Studies
- Staying Updated with Industry Trends
- SEO Strategies for E-commerce Websites
- Product Page Optimization
- Handling Duplicate Content Issues
- Creating SEO-Friendly Content
- Blogging for SEO
- Content Distribution and Outreach
- Expanding SEO Strategies for Global Audiences
- hreflang Tags and International Targeting
- Multilingual SEO Considerations
- Conducting SEO Audits
- Developing a Comprehensive SEO Strategy
- Planning for Ongoing Optimization
- Participants work on an SEO campaign for a hypothetical website
- Project Presentation and Evaluation
- Certificate Distribution
Course Benefits:
– In-Depth Understanding of SEO Course Principles and Techniques
– Practical Skills in Keyword Research, On-Page, and Off-Page Optimization
– Familiarity with SEO Tools and Analytics
– Capstone Project for Real-World Application
Target Audience:
– Digital Marketers
– Content Writers
– Website Owners and Administrators
– Marketing and Business Professionals