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SEO Training

Module 1: Introduction to SEO
  • Understanding the Basics of Search Engines
  • Significance of SEO in Digital Marketing
  • SEO vs. SEM: Key Differences
Module 2: Search Engine Algorithms
  • Overview of Search Engine Algorithms (Google, Bing, etc.)
  • Algorithm Updates and Their Impact on SEO
  • Google’s PageRank and Ranking Factors
Module 3: Keyword Research and Analysis
  • Importance of Keywords in SEO
  • Conducting Keyword Research using Tools (e.g., Google Keyword Planner)
  • Long-Tail Keywords and User Intent
Module 4: On-Page Optimization
  • Title Tags, Meta Descriptions, and Header Tags
  • URL Structure and Internal Linking
  • Optimizing Images and Multimedia Elements
Module 5: Off-Page Optimization
  • Link Building Strategies and Best Practices
  • Social Media Signals in SEO
  • Online Reputation Management (ORM)
Module 6: Technical SEO
  • Website Structure and Navigation
  • XML Sitemaps and Robots.txt
  • Mobile Optimization and Page Speed
Module 7: Local SEO
  • Importance of Local SEO for Businesses
  • Google My Business Optimization
  • Local Citations and Reviews
Module 8: SEO Analytics and Reporting
  • Setting up Google Analytics for SEO
  • Tracking Key Metrics and KPIs
  • Monthly Reporting and Analysis
Module 9: SEO Tools
  • Overview of Essential SEO Tools (e.g., SEMrush, Moz, Ahrefs)
  • Practical Use of SEO Tools in Campaigns
  • Interpreting Tool-generated Reports
Module 10: SEO Best Practices and Case Studies
  • White Hat vs. Black Hat SEO
  • Success Stories and Case Studies
  • Staying Updated with Industry Trends
Module 11: E-commerce SEO
  • SEO Strategies for E-commerce Websites
  • Product Page Optimization
  • Handling Duplicate Content Issues
Module 12: SEO for Content Marketing
  • Creating SEO-Friendly Content
  • Blogging for SEO
  • Content Distribution and Outreach
Module 13: International SEO
  • Expanding SEO Strategies for Global Audiences
  • hreflang Tags and International Targeting
  • Multilingual SEO Considerations
Module 14: SEO Audit and Strategy Development
  • Conducting SEO Audits
  • Developing a Comprehensive SEO Strategy
  • Planning for Ongoing Optimization
Module 15: Capstone Project and Certification
  • Participants work on an SEO campaign for a hypothetical website
  • Project Presentation and Evaluation
  • Certificate Distribution

Course Benefits:
– In-Depth Understanding of SEO Course Principles and Techniques

– Practical Skills in Keyword Research, On-Page, and Off-Page Optimization

– Familiarity with SEO Tools and Analytics

– Capstone Project for Real-World Application


Target Audience:

– Digital Marketers

– Content Writers

– Website Owners and Administrators

– Marketing and Business Professionals


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